Marketing Training Catalogue — 46 Trainings · 8 Programmes | Athena Agency
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Complete catalogue — À la carte or package

46 trainings
8 marketing programmes

A complete catalogue covering all modern marketing levers. One-day, concrete and operational trainings, delivered by Laura Billat. In-person or remote. Switzerland & International.

Request a custom programme →
46Trainings
8Programmes
7hPer training
FRTeaching language
CH + INTLocation
Laura Billat
Your trainer

Laura Billat
Founder, Athena Agency

360° marketing strategy and digital performance expert, Laura Billat trains teams with a radically operational approach. No theory without application. Every training is built on real cases, live tools and immediately actionable action plans.

After 10 years of experience in Swiss and international companies from luxury watchmaking (Frederique Constant, Alpina) to B2B SMEs, she brings dual field and strategic expertise that few trainers can offer.

10+Years of experience
46Trainings in catalogue
360°Marketing vision
Discover Laura's background →
Included in every training
SlidesPractical guideSummary memo30-day action planValidation quizTraining certificate30-day post-training support
The 8 programmes

Complete training catalogue

G1

Advertising Campaigns & Paid Ads

"Mastering digital advertising" 10 trainings · 1 day · 7h · In-person or remote

Audience: Acquisition managers, Traffic managers, Marketing managers, Executives

  • Google Ads Search
  • Google Ads Display
  • Google Ads Performance Max
  • Google Ads Shopping
  • Google Ads YouTube
  • LinkedIn Ads B2B
  • Meta Ads Facebook & Instagram
  • Retargeting & Remarketing
  • ROAS & Attribution
  • Advertising Budget Management
G2

Tracking & Analytics

"Measure & manage performance" 6 trainings · 1 day · 7h · In-person or remote

Audience: Marketing analysts, Growth managers, Data ops, Data-oriented executives

  • Google Analytics GA4
  • Google Tag Manager
  • Conversion Tracking & Pixels
  • Multi-Channel Attribution
  • Marketing Dashboard
  • ROI Measurement
G3

SEO & Content

"Be visible on Google sustainably" 4 trainings · 1 day · 7h · In-person or remote

Audience: Marketing managers, Content managers, B2B executives, Communication managers

  • Strategic B2B SEO
  • Technical SEO
  • Keywords & Semantics
  • Content Strategy
G4

CRM & Automation

"Convert leads into clients" 6 trainings · 1 day · 7h · In-person or remote

Audience: Marketing ops, Sales managers, Growth hackers, B2B executives

  • B2B CRM
  • CRM & Marketing-Sales Alignment
  • HubSpot
  • Marketing Automation
  • Email Marketing & Nurturing
  • Pipeline & Lead Scoring
G5

Strategy & Performance

"Lead marketing like a CMO" 5 trainings · 1 day · 7h · In-person or remote

Audience: CEOs, General directors, CMOs, Heads of Marketing, Growth executives

  • Fractional CMO & Marketing Direction
  • 360° Marketing Strategy
  • KPI & ROI Management
  • Leadership Performance
  • Marketing Organisation & Processes
G6

Leadership & Organisation

"Manage & transform your team" 5 trainings · 1 day · 7h · In-person or remote

Audience: Executives, HR directors, Marketing managers, General directors

  • Marketing & Sales Alignment
  • Leadership & Team Management
  • Scale-Up Growth Strategy
  • Budget & Marketing Resource Allocation
  • Executive Communication & Influence
G7

Social Media & SMO

"Generate leads through social networks" 5 trainings · 1 day · 7h · In-person or remote

Audience: Community managers, Social media managers, Marketing managers, Executives

  • LinkedIn B2B — Strategy & Leads
  • Social Media Content Strategy
  • Personal Branding & Thought Leadership
  • Social Selling & LinkedIn Prospecting
  • Instagram & Premium Branding
G8

Artificial Intelligence & AI

"Integrate AI into your marketing" 5 trainings · 1 day · 7h · In-person or remote

Audience: Marketing managers, Content managers, Executives, All marketing teams

  • AI & Marketing — Strategy & Tools
  • ChatGPT & Generative AI for Marketing
  • AI for SEO & Content Creation
  • AI for Advertising & Automation
  • AI-Augmented Marketing Management
Multi-programme packs

Combining programmes

G1 + G2 · 16 trainings

Digital Acquisition Pack

Complete Paid Ads and Tracking & Analytics. Campaigns, Measurement, Attribution and ROI.

→ Marketing team wanting to master acquisition and measurement.

G3 + G7 · 9 trainings

Visibility & Content Pack

Complete SEO and Social Media 360°. Google, LinkedIn, Instagram and Personal Brand.

→ Company wanting to dominate Google and social networks.

G4 + G5 · 11 trainings

Revenue Operations Pack

CRM, Automation and Marketing direction. Pipeline, KPIs and Organisation.

→ Executive wanting to align strategy, pipeline and marketing ops.

8 groups · 46 trainings

Complete Marketing Programme

Access to all 8 programmes. 100% custom pathway. Strategic diagnostic included.

→ Company seeking a 360° marketing transformation.

Practical information

How it works

Location & Format

French-speaking Switzerland, France or video conference. Travel by agreement. In-person or remote.

Groups

1 to 15 participants per session. Ideal 6 to 10 people. Conference format available for 15 or more participants.

Booking

2 to 3 weeks minimum notice. Multi-packages: schedule over 1 to 12 months built together.

Do you have a training need?

Every pathway is designed together. Request your free diagnostic to define the programme best suited to your team.

Request a custom programme →

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