360° Marketing Strategy & Fractional CMO | Athena Agency
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Premium consulting firm · Geneva, Switzerland & International

Marketing as a
performance driver

360° marketing strategy, Fractional CMO and outsourced marketing direction for companies that aim high. Nearly 10 years of field expertise.

Laura Billat  —  Fondatrice Athéna Agency
10Years of experience
360°Global marketing vision
B2BSenior expertise
CHSuisse & International
Laura Billat  —  Experte marketing 360°, Genève
Founder & Fractional CMO

Laura Billat

"People always told me I had gold in my hands. It took me 10 years to understand that was not a compliment. It was a responsibility."

Nearly 10 years in the field have forged a 360° expertise that cannot be improvised. From Swiss luxury watchmaking to the most demanding B2B environments, each experience has built a unique vision.

Every challenge that could have stopped her built her instead. Every obstacle made her sharper, more determined, more formidable. Athena Agency is not an agency. It is the result of 10 years of field excellence, placed at the service of your ambition.

Google Ads Certified HubSpot Certified Meta Blueprint GA4 & GTM MSc Marketing
Laura Billat — Founder, Athena Agency
Full 360° Expertise

Every lever.
One firm.

Athena Agency covers the entire marketing spectrum with deep specialisation in digital advertising campaigns. Each lever can be activated independently or as part of full marketing direction.

Strategic direction
Fractional CMO
360° vision · Global steering · All levers coordinated
Paid acquisitionSpeciality
Google Ads SearchHigh-intent campaigns, optimised CPL, top Google
Google Display & YouTubeBrand awareness, video retargeting, custom audiences
Google Shopping & PMaxE-commerce, product feeds, automated campaigns
LinkedIn Ads B2BDecision-maker targeting, Lead Gen Forms, ABM
Meta Ads (Facebook & Instagram)Audiences, ROAS, creatives, Conversions API
Retargeting Cross-CanalGoogle, Meta and LinkedIn coordinated
Organic & Content
SEO Stratégique B2BKeywords, architecture, semantic clusters
SEO TechniqueCore Web Vitals, crawl, indexation
Content Marketing & BlogSEO articles, lead magnets, editorial authority
LinkedIn OrganiqueExecutive personal branding, B2B visibility
Email Marketing & NurturingNewsletters, sequences, lead reactivation
Audit Marketing 360°Full diagnostic, 90-day roadmap
System & Performance
CRM HubSpotArchitecture, pipeline, lead scoring
Marketing AutomationNurturing, scoring, M&S alignment
Tracking GA4 & GTMEvents, attribution, reliable conversions
Dashboards KPIExecutive reporting, ROI steering
Alignement Marketing & SalesSLA, lead qualification, pipeline
Training & ConferencesExecutive programmes, keynotes — Laura Billat

Each lever can be activated independently or within full marketing direction. The approach is modular — the standard is constant.

"We do not sell actions. We drive a measurable business trajectory."
Laura Billat — Athéna Agency
Method

The Athena Approach

01

Audit & Diagnostic

Complete analysis of the model, active levers, CRM and data. Identification of friction points and growth opportunities.

02

Strategy & Prioritisation

12-month marketing roadmap. Impact/effort prioritisation. Budget allocation optimised to business objectives.

03

Deployment & Coordination

Management of teams and providers. SEO, SEA, CRM, content coordination. Weekly execution rituals.

04

Steering & Optimisation

Executive KPI dashboard. Monthly reporting. Data-driven decisions. Continuous adjustments to maximise ROI.

Why Athena Agency?

In most growing companies, marketing remains scattered and hard to measure. We bring the strategic clarity and senior vision that transform marketing into a measurable profit centre.

Tailored investment
Calibrated to your objectives and organisation
Book a diagnostic →
Offers & Engagement

Engagements calibrated
to your ambitions

Single mission

Audit Stratégique 360°

Complete diagnostic with actionable 90-day roadmap. Identification of quick wins and strategic priorities.

  • Full funnel and active levers analysis
  • Competitive benchmark and positioning
  • Prioritised 90-day roadmap
  • Executive presentation and action plan
Request a proposal →
Recurring mission

Fractional CMO

Outsourced marketing direction. Strategy, budgets, CRM and performance — senior decision-making, calibrated to your objectives.

  • Strategic vision and 12-month roadmap
  • Internal teams and providers management
  • CRM, acquisition and performance management
  • Monthly executive reporting with KPIs
Request a proposal →
Project mission

Performance System

Full deployment — tracking, CRM, dashboards and marketing & commercial performance management system.

  • CRM architecture and commercial pipeline
  • GA4, GTM tracking and KPI dashboards
  • Marketing automations and nurturing
  • Internal team training included
Request a proposal →
Bespoke

Training & Conferences

Custom executive programmes for leaders and teams. Workshops, extended training, conferences and keynotes.

  • Custom programmes for executives & board
  • Thematic workshops and extended training
  • Conferences and keynotes — Laura Billat
  • Post-training support included
Request a proposal →

Every engagement is built on a bespoke basis. Investment is defined together during your free diagnostic.

Client results

What our clients
gain concretely

Athena Agency structured our marketing from A to Z. Within 3 months, we had an operational CRM, a clear SEO strategy and KPIs we finally understood. The ROI was immediate and measurable.

CEO SME, Geneva — Switzerland
Clarity

Clear, prioritised strategy from the first week of engagement

Pipeline

Structured CRM and operational pipeline within 30 days

Growth

Measurable performance and predictable growth at 90 days

Contact

Ready to structure
your growth?

A free 30-minute strategic diagnostic to identify your priority performance levers. Reply guaranteed within 24 business hours.

Available Monday to Friday
9am-6pm (Geneva time)
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A free diagnostic.
Zero commitment.

30 minutes to identify your marketing priorities and define your growth trajectory together.

Book now

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