"Marketing is not a cost. It is a managed and measurable investment, directly connected to your growth."Laura Billat, Founder of Athena Agency
Access senior marketing leadership, immediately operational. 360° strategy, acquisition, CRM, data, measurable ROI from the first 90 days.
Do these situations sound familiar? These are the signals that a senior marketing director is needed, and that a Fractional CMO is the most effective answer.
You spend on marketing without knowing what actually generates qualified leads and revenue.
Providers executing tasks, but no one steering the global vision, aligning priorities and coordinating everything.
A full-time CMO costs 150,000+ CHF/year including charges. You need senior expertise without this constraint.
Your database is dormant. No scoring, no nurturing, no structured pipeline between marketing and sales.
Results stagnate despite investments. A clear method and data-driven management are missing.
No reliable dashboard, contradictory KPIs, decisions made by intuition rather than data.
Executive interviews, access to tools (GA4, CRM, ad accounts). Complete analysis of the existing marketing system. Identification of 3 immediate priorities and actionable quick wins within 30 days.
Definition of the prioritised 90-day roadmap. Setting up governance rituals. Briefing providers and agencies. First budget adjustments.
CRM setup or optimisation. Architecture tracking GA4 + GTM. Lancement ou restructuration des campagnes d'acquisition prioritaires. Mise en place des dashboards direction.
Optimisations basées sur les données. Premier reporting direction complet. Structured annual marketing plan. Recommandations pour les 6 prochains mois.
Every engagement is built on a bespoke basis. Investment is defined together during the free diagnostic, based on your objectives, context and organisation.
Governance, reporting and strategic arbitration. Ideal for companies with an existing marketing team that need senior direction.
Full scope, strategy, execution, CRM, acquisition and management. The most requested formula for structuring or accelerating SMEs.
Intensive project mission to completely restructure the marketing system and deliver a ready-to-deploy 12-month roadmap.
Marketing direction + coordination of a dedicated provider team (SEO, SEA, content, design). Turnkey solution.
Investments are defined together during your free 30-minute diagnostic.
"Marketing is not a cost. It is a managed and measurable investment, directly connected to your growth."Laura Billat, Founder of Athena Agency
An agency executes specific tasks (SEO, SEA, content) without an overall vision. A Fractional CMO drives the global strategy, coordinates all providers, aligns marketing and sales, and is accountable for business results, not just deliverables.
First quick wins are identifiable from J1–J15 during the flash audit. Measurable results on acquisition and CRM are visible at 30–60 days. A complete and structured ROI consolidates over 90 days.
Absolutely. The Fractional CMO role includes coordinating and briefing your current providers (SEO, SEA agencies, designers, etc.). We optimise their effectiveness rather than replacing them.
For recurring missions, the minimum engagement is 3 months, the time needed to audit, structure and start managing results. Most missions last 6 to 18 months depending on objectives.
Yes. Athena Agency works in French-speaking Switzerland, France, Belgium and internationally in full remote. Some missions include occasional travel depending on client needs.
A free 30-minute strategic diagnostic to identify your priority levers and define the ideal engagement together.
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