Google Shopping & Performance Max Switzerland — E-commerce SEA | Athena Agency
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HomeServicesGoogle Shopping
Paid acquisition

Google Shopping
& Performance Max

Your products at the top of Google Shopping results. Optimised feeds, smart bidding and maximised ROAS for your e-commerce.

#1 SHOPPING · PMAX · FLUX PRODUITS
The service

The e-commerce acquisition par excellence

Google Shopping and Performance Max are the most powerful acquisition levers for e-commerce and B2B product offers. We manage your full shopping strategy: feed optimisation, campaign structuring, smart bidding and ROAS maximisation.

What is included

Our Shopping & PMax services

Feed audit & optimisation

Analysis and optimisation of your product feed. Titles, descriptions, attributes, images.

Campaign structure

Standard Shopping and Performance Max organisation. Segmentation by category and margin.

Bidding & budget

Smart bidding strategies calibrated to your ROAS and volume objectives.

PMax assets

Creation and optimisation of Performance Max assets: titles, images, videos, descriptions.

Conversion tracking

GA4, pixels and e-commerce attribution setup. Purchase, cart and micro-conversion tracking.

Monthly reporting

ROAS, generated revenue, cost per sale, impression share, top/flop product analysis.

For whom

This service is for you if...

E-commerce

You sell products online and want to maximise your ROAS on Google Shopping.

B2B with catalogue

You have a product catalogue and want to make it visible on Google for professional buyers.

Existing PMax campaigns

Your Performance Max campaigns are not performing as expected. We restructure them.

Our process

From feed to sale

01

Feed & account audit

Analysis of your Merchant Center feed and existing campaigns.

02

Feed optimisation

Enrichment of titles, descriptions and attributes to maximise quality.

03

Structure & launch

Shopping and PMax configuration. Initial tests.

04

Optimisation & scale

Weekly ROAS, exclusions, assets and scaling of performing campaigns.

Ready to boost your e-commerce sales?

Request an audit of your Shopping campaigns or a quote for a complete strategy.

Request a quote

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